Straight Forward Tools for Product Management and Product Marketing

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STRAIGHTFORWARD Tools
Product Management & Marketing Toolset

STRAIGHTFORWARD Tools Version 3.0, provides you with more than just document templates, we provide many comprehensive planning and analysis tools that are proven to deliver results. Click here to view a presentation that covers how the tools align to the product management lifecycle.

ALL of These Tools are INCLUDED!

Stay Organized

Templates are organized by phase

Easily access templates from a browser on your desktop

Modify document headers and footers easily

Phase 1: Business Planning/Analysis

Competitive Analysis Tool(Excel)

Cost and Profitability Analysis Tool(Excel)

Messaging and Positioning Guide(Word)

PR and Media Planning and Tracking (Excel)

Marketing Program Planning and Tracking(Excel)

Business Case and Go-To-Market Plan (Word)

Phase 2: Product Planning/Management

Feature LOE and Cost Analysis(Excel)

Product Requirements (Word)

Engineering Change Request (Word)

Beta Schedule Planning and Management

Feature/Benefits Guide (Word)

Roadmap Communications (PowerPoint

Product Launch Plan (Excel)

Phase 3: Marketing and Sales Collateral

Opportunity Qualification Sheet(Word)

Case Study(Word)

Broochure(Word)

Technical Data Sheet(Word)

Sales Presentation Outline (PowerPoint

Press Release - Product Specific(Word)

Press Release - Customer Specific(Word)

General Availability Announcement(Word)

Customer Proposal/Quote(Word)

Facts and FAQs

Trade Show Logistics (Excel)

Win/Loss Report(Word)

Website Optimization Guide(Word)

Website Optimization Site Outline(Publisher)

Compatible with: Windows98/ME/NT/2003/2003/XP
Requires: Microsoft Office 2000 or higher
MacIntosh Version available. Please send an e-mail to sales@straightforwardtools.com
Standard Contracts/Agreements

Beta Program Agreement(Word)

Master Software License Agreement (Word)

Click-Wrap End-User Agreement (RTF)

Mutual Non-Disclosure Agreement

You can do what many others have already done...

Improve feature enhancement prioritization, roadmap planning, level of effort and cost analysis

Improve competitive analysis, product positioning and messaging

Improve marketing program tracking, lead generation and cost analysis

Develop compelling and comprehensive business cases and go-to-market plans

Enhance the quality of your deliverables

Impress your management team

Get Started Today

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Testimonials:

"These documents/templates are awesome!"

Suzanne N. Johnson, Comensura, Product Marketing Manager

"Thank you. Excellent Fundamental Tools"

President and CEO, Leading Provider of Respiratory Diagnostic Products

"The StraightForward Competitive Analysis Tool was very clear and easy to follow, immediately intuitive! And, the graphics look great!"

Rob Cain, Product Manager, HandySoft Global Corporation