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This section of the site is dedicated to provide additional resources to help you with your Product Management and Product Marketing initiatives.
More resources are being added weekly, so check back often.
Survey Tools
Need to gather feedback from customers, prospects, others these tools can help.
Zoomerang - We've have had a lot of success with this tool and highly recommend it.
We have heard the following tools are also very good (but can't attest to it):
Keysurvey
WebSurveyor
Other Useful Tools
Snagit! - A great product for screen captures
Wild Presenter - A great product for screen captures, PPT to Flash conversion and more - very cool and well priced!
Constant Contact - A great e-mail marketing program management tool
QAVantage RTIME - A great software development lifecycle management tool
Product Management Associations
Papers (More Coming Soon!)
10 Tips for Managing a Beta Program, includes a Beta Program Agreement
Product Management and Marketing, Roles and Responsibilities, includes job descriptions
Guide and templates for producing an HTML based Sales Guide
Books
Positioning, by Al Ries, Jack Trout
The Discipline of Market Leaders, by Micheal Treacy, Fred Wiersema
Product Strategy for High Technology Companies (Hardcover)
,by Michael E. McGrath
The Market Driven Organization, by George Day
Extreme Competition: Innovation And the Great 21st Century Business Reformation, by Peter Fingar
Have a tool or resource you think we should add? E-mail us at: info@straightforwardtools.com.
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Testimonials:
"The Cost and Profitability Tool along with the Business Case Template alone are worth the investment"
Mike Tillman, DataProve Labs
"The StraightForward Competitive Analysis Tool was very clear and easy to follow - immediately intuitive! And, the graphs really get the point accross."
Robert Cain, Product Manager, HandySoft Global Corporation
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