Straight Forward Tools for Product Management and Product Marketing

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STRAIGHTFORWARD Tools
Solution Sales & Marketing Toolset

STRAIGHTFORWARD Tools SM Version 2.0, provides you with tools that are proven to improve your solution selling and marketing initiatives.
ALL of These Tools are INCLUDED!

Stay Organized

Templates are organized by phase

Easily access templates from a browser on your desktop

View completed reference examples

Modify document headers and footers easily

Phase 1: Solution Prioritization/Validation

Solution Candidate Prioritization Tool(Excel)

Messaging and Positioning Guide(Word)

Sales Presentation (PowerPoint)

Business Case and Go-To-Market Plan(Word)

Phase 2: Solution Packaging

Solution Launch Plan(Excel)

Pitch Letter (Word)

Demo Script/FAQ

Opportunity Qualification Sheet(Word)

ROI Model Example(Excel)

Case Study(Word)

Brochure(Word)

Technical Data Sheet(Word)

Sales Training Presentation Outline (PowerPoint

Press Release - Product Specific(Word)

Press Release - Customer Specific(Word)

General Availability Announcement(Word)

Post Card Mailer - Front(Word)

Post Card Mailer - Back(Word)

Win/Loss Report(Word)

Website Solution Content Framework(Publisher)

PR/Media Program Planning and Tracking (Excel)

Marketing Program Planning and Tracking (Excel)

Phase 3: Solution Launch

General Availability Annoucement (Word)

Press Release - Solution Specific (Word)

Win/Loss Report (Word)

Compatible with: Windows98/ME/NT/2003/2003/XP
Requires: Microsoft Office 2000 or higher
MacIntosh Version available. Please send an e-mail to sales@straightforwardtools.com

You can do what many others have already done...

Indentify and validate business solutions for your software products

Prioritize solution initiatives based on alignment to achieving business objectives

Improve lead generation

Improve opportunity qualification and close ratio

Improve marketing program tracking

Enhance the quality of your deliverables

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Testimonials:

"These documents/templates are awesome!"

Suzanne N. Johnson, Comensura, Product Marketing Manager

"Whether veterans or new to the field, StraightForward Tools provides a useful set of tools that will help any product management organization be more productive and effective."

Mark Gaydos, Director SAP Americas, Product Mgt & Mktg Instructor UC Berkeley

"The StraightForward Competitive Analysis Tool was very clear and easy to follow, immediately intuitive! And, the graphics look great!"

Rob Cain, Product Manager, HandySoft Global Corporation